For many artists operating in the current music business climate, particularly those who have been signed to a record label and have maintained a loyal audience and touring base, the alternative of releasing music through their own label (via physical and digital distribution and road sales) and developing their own business makes economic and artistic sense. Virtual Label LLC was conceived as a company to help artists do just this.

Virtual Label LLC is not a record company, nor is it a management company (though we do manage a couple of artists!). It is a service company. We provide access to national retail distribution through Ryko Distribution, access to digital distribution through the key on-line services including iTunes and access to manufacturing through The Dering Corporation as well as help with outsourcing all other aspects of running and building a record label, including marketing and promotion, in order to help minimize your administrative overhead costs.

Virtual Label LLC is the brainchild of Peter Wright. After spending over 20 years working in every aspect of the record business for such luminary independent labels as Mute, Rykodisc and Instinct, a few years ago Peter decided to have more fun using his skills to promote his love of music.