For many established and developing artists in the current music business climate, especially those who have experienced both the highs and lows of being signed to a record label and who have a loyal audience and a well-established touring base, the alternative of releasing music through their own label (via physical and digital distribution and road sales) and thereby developing their own business makes economic and artistic sense. Virtual Label was conceived as a company to help artists do just this.

Virtual Label is not a record company nor is it a management company (though we do manage a couple of artists!). It is a 360° full-service company that provides access to everything that is needed to grow a music business and successfully sell and market an artist and their recordings. We have rock solid national physical retail distribution, a direct channel into digital distribution via all the key on-line services and direct access to CD and DVD manufacturing services through our relationship with a top replicator. In addition we can help with outsourcing all other aspects of running and building a record label, including marketing, promotion, licensing and royalty administration, in order to help minimize your administrative overhead costs and maximize your creativity. In short, we can fill in whatever blanks are necessary leaving you to do what you do best.

Virtual Label is the brainchild of Peter Wright. After spending over 25 years working in every aspect of the record business for such luminary independent labels as Mute, Rykodisc and Instinct, five years ago Peter decided to have more fun using his skills to promote his love of music and Virtual Label is the resulting lovechild.